Hi! 
I'm Paulo Damasceno, currently working at GUT Miami as Associate Creative Director with Art Direction background. 
With 14+ years of experience and awarded on the most important shows in the industry, I believe we can always choose good work over the homework, and I love advertising as a powerful tool we have on our hands to help drive culture and social change. 
Also I'm humble to help the industry move forward teaching at Miami Ad School and being part of the jury from ad shows that inspire me every day.
You can reach here: +1 (305) 450 7607
or here: oi.paulodamasceno@gmail.com
awards

GRAND PRIX - Cannes Lions - Mobile // Real Tone
BLACK PENCIL - D&AD - Product Design // Real Tone
BEST OF DISCIPLINE - One Show - Digital Prod. // Real Tone
BEST OF DISCIPLINE - ADC - Comm. Design // Real Tone
Cannes Lions
GRAND PRIX - Mobile // Real Tone
BRONZE - Mobile // Real Tone
BRONZE - Media // Real Tone
TITANIUM SHORTLIST // Real Tone
Shortlist - Innovation - Real Tone
2x Shortlist - Brand Experience & Act. // Blank Whopper
2x Shortlist - Direct // Blank Whopper
Shortlist - Social & Influencer // Blank Whopper
Shortlist - PR // Blank Whopper

D&AD
BLACK PENCIL - Product Design // Real Tone
WOOD PENCIL - Impact // Real Tone
GRAPHITE PENCIL - Gaming // Vanguards of Photography
WOOD PENCILl - Experiential // Vanguards of Photography
Shortlist - Entertainment // Vanguards of Photography

One Show
BEST OF DISCIPLINE - Digital Product // Real Tone
GOLD - Digital Product // Real Tone
GOLD - Interactive Online & Mobile // Real Tone
GOLD - Interactive & Mobile Craft // Real Tone
GOLD - Innovation in Interactive // Real Tone
GOLD - Mobile: Innovation & Transformation // Real Tone
SILVER - IP & Products // Real Tone
BRONZE - Interactive & Mobile Craft // Real Tone
GOLD - Experiential // Vanguards of Photography
GOLD - Use Of Technology // Vanguards of Photography
BRONZE - Branded Entertainment // Vanguards of Photography
MERIT - Responsive Environments // Vanguards of Photography
MERIT - Online Films  // Vanguards of Photography
MERIT - Innovation & Transformation  // Vanguards of Photography

ADC AWARDS
BEST OF DISCIPLINE - Communication Design // Real Tone
GOLD - Communication Design // Real Tone
GOLD - Innovation // Real Tone
BRONZE - Product Design // Real Tone

São Paulo Creative Club Annual
SILVER - PR // Blank Whopper
In Book - Outdoor // CVC Real Size Billboards 
In Book - Direct // Faber-Castell Color Pixel
Shortlist - Design // Faber-Castell Color Pixel

CLIOs
SILVER - Experience/Activation // Vanguards of Photography
SILVER - Social Good // The Inclusivity Match

El Ojo Iberoamerica
SILVER - PR // Blank Whopper
Shortlist - Sustentable // The Inclusivity Match

Wave Festival Rio
GOLD - PR // Blank Whopper
SILVER - Social Change // Blank Whopper

New York Festivals
Shortlist - Branded Content // Habib's Best Gift in The World

CIRCULO DE CREATIVOS ARGENTINOS
BRONZE - Film Craft // Ties

Lusófonos / Portugal
SILVER - Film // Habib's Best Gift in The World
BRONZE - Branded Content // Habib's Best Gift in The World

Professionals Of The Year / BRAZIL
Finalist // Blank Whopper
Finalist // Habib's Best Gift in The World

Effie Awards
Shortlist - Positive impact // Blank Whopper
Shortlist - Retail // Blank Whopper

Grand Prix 9 - b9.com 
Grand Prix by Popular Elect - Blank Whopper

Estadão Journal Challenge
Film Winner - Blank Whopper









JURY participation 

2022, AICP Post Awards
2022, Gramado Ad Festival
2022, Dare To Transform 
2021, CCSP - Brazil Annual Creative Club
2021, Colibri, Espirito Santo's Ad Award
2020, CCSP - Brazil Annual Creative Club
2020, CCPR - Paraná Creative Club
2020, FestDigital
2019, Wired Festival Brazil
2019, PPP Pernambuco's Advertising Award


Experience

Creative:

GUT Miami 
Associate Creative Director (Apr 2022-Present)

GUT Miami​​​​​​​
Senior Art Director (Feb 2021 - Apr 2022)

GUT SÃO PAULO
Senior Art Director (Feb 2020 - Feb 2021)

DaVid São paulo
Senior Art Director (Dez 2018 - Feb 2020)

DaVid São paulo
Art Director (Nov 2017 - Dez 2018)

DaVid São paulo
Jr. Art Director (Jun 2015 - Apr 2016)

Neogama/bbh
Art Director (Jun 2014 - Jun 2015)

Ogilvy São Paulo
Jr. Art Director (Jan 2014 - Jun 2014)

Maya Comunicação
Art Director (Dez 2009 - Dec 2013)


Teacher:

Miami Ad school
Mentor (Aug 2020 - Present)

Cuca creative school
Teacher (July 2018 - Feb 2020)


Talks / SPEECHES

CACTUS FESTIVAL
"The Thorny Future Ahead of Us" 

São Paulo Creative Club

Fest'in
"How To Fight Racism With Creativity"

CREATIVITY MEET UP
"Creatives, how are you doing in quarantine times?"

Pernambuco Advertising Award (PPP)
"Vai dar merda" How to work with Burger King

Ribeirão preto AD Association
"Be a post covid professional now"

Belas Artes UNIVERSITy
"The history of a portfolio" 

FMD Lab
"Don't be Landscape" Creativity Workshop

Communication Week - Unilago University
"How is the life in an ad agency" 

Articles / Interviews

Contagious

marketingmreza

WIRED

AD AGE Creativity top 5

Lürzer's Archive

Top 25 Best Stories of 2019 AdWeek

TOP 20 BRAZILIAN IDEAS OF 2018

Best Ads On TV









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