Inspired by pixel art, we've created a digital platform with over than 500 illustrations named Color PXL. The way it works is very simple: the user downloads an illustration, prints it out and fill in the codified little squares which refer to the colors that must be painted on that specific "pixel". Square by square, users enjoy paiting with different levels of difficulty, until they get surprised with the final results.
In order to promote it, we invited people to an art gallery totally in blank - The White Gallery.
They had a surprising and collaborative experience by producing the art themselves.