Google Real Tone

Historically, camera technology hasn’t accurately represented darker complexions. Real Tone on Google Pixel 6 was built to help change that, as it authentically highlights the nuances of all skin tones. We are announcing this to the world together with Lizzo by featuring her yet-to-be-released song “If You Love Me” to empower everyone to truly be #SeenOnPixel in one of the biggest and least inclusive stages - The Super Bowl LVI

Case Study

Awards:

Cannes Lions

GRAND PRIX - Mobile // Real Tone
BRONZE - Mobile // Real Tone
BRONZE - Media // Real Tone
TITANIUM SHORTLIST // Real Tone
Shortlist - Innovation - Real Tone

D&AD

BLACK PENCIL - D&AD - Product Design // Real Tone
WOOD PENCIL - Impact // Real Tone

One Show

BEST OF DISCIPLINE - One Show - Digital Prod. // Real Tone
GOLD - Digital Product // Real Tone
GOLD - Interactive Online & Mobile // Real Tone
GOLD - Interactive & Mobile Craft // Real Tone
GOLD - Innovation in Interactive // Real Tone
GOLD - Mobile: Innovation & Transformation // Real Tone
SILVER - IP & Products // Real Tone
BRONZE - Interactive & Mobile Craft // Real Tone

Ard Directors Club

BEST OF DISCIPLINE - ADC - Comm. Design // Real Tone
GOLD - Communication Design // Real Tone
GOLD - Innovation // Real Tone
BRONZE - Product Design // Real Tone

AdAge #7 Best Ad of 2022