Reroute Skol

In Brazil, 40% of sidewalks don;t fill legal width requirement. And in a country where chilling outside bars is a strong culture, a smaller sidewalk means fewer customers for small bar owners. So we decided to solve it using...algorithms. We created a hack to fool navigation apps and diverts cars from the streets of bars with tiny sidewalks, leaving it free and safer for bar goers, and opening more space for bar owners. The trick? A bike with 100 phones reporting "blocked road" simultaneously.

We made this service available to small bar owners, but everyone could join the hack with their mobiles. For the first time small bar got much bigger: in space, profit, fun and also safety.

Skol decided to democratize access to extended sidewalks for consumers using algorithms.